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Real Estate


Save on Fees
NOT on Service


Search All Homes For Sale


to find out how much you save!
... compared to 6%

On average our clients pay 1% for one of our full-service Brokers and 2.5% to the buying brokerage plus a transaction **administrative fee of $295.

If Your Home Is Worth $150,000
You Save $3,750

Full-Service Discount Real Estate Brokers

Why List at 6%?

Discover how much you can save with a Discount Broker.


Discount Real Estate Brokers

In short, to build our discount real estate brokerage model we opted to leverage technology over antiquated real estate processes and extinct marketing techniques which are widely used by real estate agents.

We are an extremely efficiently run discount real estate brokerage that has successfully cut unnecessary overhead while increasing marketing exposure for our clients.

Through all of these structural improvements to the traditional real estate brokerage model, we are able to offer you complete, full service real estate services for only 1% commission on the listing side and can sell it for as little as 3% TOTAL commission.

Patty HanifenPatty Hanifen
22:47 08 Apr 23
Amy assisted me in not one but two different transactions. She was beyond professional and very knowledgeable of the Real estate world.Thanks Amy,Patty
Nathaniel HelmNathaniel Helm
15:39 07 Apr 23
Was extremely helpful and patient while we was looking for our home. She worked with us and got us a pretty decent deal.
Rhonda SteinemannRhonda Steinemann
01:27 07 Apr 23
John SteinemannJohn Steinemann
19:50 04 Apr 23
Highly recommend. Amy's service and regard for her clients is second to none
Cynthia BurnettCynthia Burnett
15:37 03 Apr 23
I have moved around Louisville many times and Amy is my go to realtor to get my current home listed and find a new one. Definitely recommend 1 Percent Lists Purple Door Heartland to anyone out there.

Sell Your Home For Less

As your Full Service Discount Real Estate Brokerage we handle your entire transaction that means all paperwork, negotiations, appraisals, inspections, managing showings, sign in the yard, and MLS lockbox on the door. We do it ALL for only 1% !


Search Homes For Sale in Multiple Markets

Finding and purchasing a home that will meet your needs is a significant and often stressful time. Our goal is to make this transition as smooth as possible. We are experts in the area, and once we learn what it is that you're looking for, finding your dream home is simple.

Save Thousands

Listing Your Home With 1% Lists

1 Percent Lists lets you save thousands of dollars selling your home by eliminating the older marketing strategies which are less effective and implementing cutting edge marketing for real estate and maximizing modern marketing strategies all without losing the benefit of having an ACTIVE REALTOR in your corner.


Saved to date for our clients

1 Percent Lists Purple Door Heartland vs. a Flat Fee Brokerage

We get it! You do not want to pay full price to get your home on the MLS. We definitely appreciate that. However, nearly all Flat Fee Brokerages offer zero services to their clients. 

You'll have to choose from a-la-carte menus. needs and services that you want that will cost you more money and usually upfront! you will have to decide if you want a lockbox, help negotiating, help understanding paperwork, help navigating offers and inspections, etc. 

Social Media marketing? Forget about it... Proper Social Media marketing is quickly becoming one of the leading ways to buy and sell properties. 

Then on top of it, you'll still pay the buyer's agent 2.5-3%! Instead, get the best of both worlds with 1 Percent Lists Purple Door Heartland. Only pay 1% to list your home (plus the 2.5% to the buyer’s agent) and receive full, knowledgeable, and experienced service! 

3.5% TOTAL! sign, lockbox, MLS with all of the websites like Zillow and Realtor.com plus 100's more, walkthrough with tips and tricks to maximize the sale price, comparative market analysis, help with all negotiations, full time agent support, social media marketing, and help getting you all the way through to closing. 

You can even get the coveted Agent/Client closing photo for social media at the Title/closing company.. You will not get that with a Flat Fee Brokerage. It just makes sense to stop paying 5, 6, or even 7% to sell your home when you can get full service for 3.5% total! But you can also go too little (honestly, it does save that much) and not get what you need! Call us today!

"I couldn’t have been more pleased with the service that Shaun provided, as he helped me sell my home. He took the time to come to my house, walk the property, sit down and discuss some comps and logistics. He made some suggestions and recommendations. He offered great advice but did not push me on anything. He did everything that he said he was going to do with the next couple days. Shaun was very prompt with responding to questions and detailed with his communication via emails, phone calls and texts. He was very helpful during negotiation with our buyers. I felt like we got full and thorough real estate service for significantly less than what traditional realtors demand for their fees. And bonus, Shaun is very personable and a joy to be around. Very grateful for Shaun’s involvement in my home sale!"

Joe Robinson

"Shaun was absolutely fantastic for our first home buying experience. He came recommended by a friend from work, and we're glad we went with him. He made the process as simple as possible for us and a big highlight was that we did most things over text. He was very quick to respond to our questions at all hours and willing to work with my limited schedule. Shaun was very patient with us, no matter how many houses we looked at or offered on. His knowledge of both real estate and home maintenance was valuable to us; we knew what kind of place we wanted but were not as well versed in what to look for during showings. You won't go wrong choosing 1 Percent Lists Purple Door Heartland to either sell your house or help you buy one."

Michelle Berent

" Shaun helped us sell our house at the beginning of the summer. This is the second property he sold for us this year. Shaun is excellent! Shaun was very professional, helped connect me with a photographer who took stunning photos of our home, and worked with me to get the listing just right. He was very responsive to all my questions (there were many), and I knew he was my advocate when talking to other agents/potential buyers. I 100% recommend Shaun and 1 Percent Lists Purple Door Heartland to my friends and family, and he'll be my first call if I am looking to buy or sell real estate again."

Cristina Ayers

"Stop looking for realtors and call Shaun today!!!
He delivered quickly on the sale of our house even though the market had slowed down and made the purchase of a new house smooth and easy. From the moment I met Shaun and we discussed his strategy, I knew this was going to be a success. He's responsive, intuitive, and reasonable.
Every interaction we had, showed his expertise in the field of real estate including the negotiation on the new house to get the best deal. Will recommend him to anyone and definitely use again if we sell our house."

Emir Tenic

"Shaun met and exceeded all expectations of a selling Realtor. My wife was initially hesitant to go with a realtor that did not charge the full price that was industry standard. However, after some research and discussion we went with Shaun at 1 Percent Lists Purple Door Heartland. We were not disappointed. He has a streamlined process which matched what we wanted. More importantly, he was a FULL service realtor and was extremely fast to respond to my concerns, questions, or anything else. In fact, he was more responsive than my buying realtor (we moved out of state). I would 100% without hesitation recommend Shaun and 1 Percent Lists Purple Door Heartland to anyone looking to sell or buy their home. Why pay more in fees if you can get better service for less?"

Ryan Dyess



Contact our team of real estate professionals today to start your savings!


If you're interested in joining the 1% Lists team of real estate professionals, let us know. We'll help you get started.



Many people embarking on selling their home do not fully understand how real estate commissions work. When selling your home, a commission is agreed upon by the seller and the listing agent The commission is referred to as a percentage of the final sales price. In many instances, but not always, the agreed upon commission is split between the listing agent and the selling agent. This is a crucial aspect of getting your home sold and for top dollar.

If the offer of commission on a property (to agent representing the buyer) is far below the 'going rate', many agents with ready and willing buyers may skip your property when showing houses. This is why many other discount real estate

brokers or flat fee brokers fall short They do not offer a competitive commission to the agent that brings the buyer.

With 1 Percent Lists version of a Discount Real Estate Broker, as the listing broker, we take only 1% of the sales price to list and market the home, while offering a competitive commission to the buyers agent - all the while, providing the same real estate services as a full service brokerage. Because our sellers are saving thousands of dollars by only paying 1 Percent Lists 1% of the sales price, they can offer their home at a lower sales price, offer a bonus to the buyers agent or simply pocket that money as well deserved equity.